Listening to: Dreams Call Out to Me - Evermore

Ok so this is one of the long standing wet dreams (aside from the resurrection of the Newton…. which stands about an equal chance of happening) - the Apple Cell Phone:

Steve Jobs has a mobile phone. I’m not sure which mobile phone it is, but he’s definltely got one. And he hates it. He curses at it every day. He hates it like he hated the original IBM PC. He hates how hard it is to add contacts and make calls and he cringes at the web experience and the Java games, if he’s even bothered to try them. He holds it in his hand during long trips and admires some things about it, but knows *he could do it better.* He knows that if Apple decided to make a mobile phone, it would be the most intuitive and elegant mobile phone in the world. And he wants that phone. And what Steve Jobs wants, Steve Jobs gets. Not much to argue here.

That is taken from a post by Russel Beattie. Again he underplays the effort required to enter into the market… sure Apple is a huge brand but the service providers rule the roost in the market and convincing them seems to be too big an ask… They have finally cowed the likes of Nokia and so I have a bit of problem working out why they might be comfortable with an even bolshier hardware provider. iPod != Cellphone… a really important equation, entry barriers high in one and low in the other.

If the iPhone is ever going to happen it is more likely to be VoIP WiFi arrangement… here Apple controls far more of the experience (which they leverage very well when they do) and a good deal more of the value chain (and we all know that Apple loves to control the valuable bits of the value chain).

Of course I will be the first one to be pleased if I am proven wrong.

This entry was posted on Sunday, November 28th, 2004 at 7:01 pm and is filed under Dave Likes Gadgets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.