What is Good Design?
Listening to: Underneath the Radar - Underworld
At Provoke we adore design. Design and good taste
pervades everything - our code, our images and our documents. We love design to the
point of tears, to the point of anger and to the point of ostracism. At times
it is really tough holding that belief … and more than a couple of times it would’ve
been easier to flick that belief off and generate substandard work (passion for design
doesn’t make us immune to that … but it enables an innate quality ethic). It is
at the times that I either see something that we generate that blows me away, our
customers tell us that we are very good or I read something like Paul Graham’s essay Taste
for the Makers.
Good design is simple…
Good design is timeless…
Good design solves the right problem…
Good design is suggestive…
Good design is often slightly funny…
Good design is hard…
Good design looks easy…
Good design uses symmetry…
Good design resembles nature…
Good design is redesign…
Good design can copy…
Good design is often strange…
Good design happens in chunks…
Good design is often daring…
