Live and Breathe Through Your Sales Team
Listening to: Doogie Howser running SQL scripts
Anyone who has started a company will know the you live or die based on the success
of your sales team. I found a pretty
good outline of the sales cycle I am familiar with:
- Understanding the Market
- Understanding the Offering
- Finding likely customers
- Prospecting
- Initial discussions
- Engagement
- Managing the Sales process – External Sale
- Managing the Sales process – Internal Sale
- Handling the Competition
- Qualification
- Handling Objections
- Demonstrating capabilities
- Negotiation
- Closing the Sale
- Handing over the delivery team
- Managing the post sale
- Account Management
- Extending the footprint
- Managing the support and services revenues
I have found that the key steps are often the 1st two because understanding what you’re
selling and to whom makes everything else much much easier.


