You ARE a Marketer. Deal With It.
Listening to: Aerodynamic - Daft Punk
Creating Passionate Users has a great
article on how marketing is changing and how we’ve all got a role to play:
I was about to protest, “Dammit Jim, I’m a programmer, not a marketer!”
But that would be a lie. In this new open-source/cluetrain world,
I am a marketer. And so are you. If you’re interested in creating passionate users,
or keeping your job, or breathing life into a startup, or getting others to contribute
to your open source project, or getting your significant other to agree to the vacation
you want to go on… congratulations. You’re in marketing. Now go kill yourself.The word “marketing” (and by extension, “marketers”) has a bad rep for sure, as
does “advertising” and “PR”. But they all share a common goal–connecting buyers and
sellers. Isn’t that what we’re doing?
