A Bit of a Look at Google AdWords
Listening to: Lovesong (Acoustic Version) - The Cure
Robert X. Cringely has some interesting
observations to make about Google AdWords:
AdWords isn’t as simple as it seems at first. With Google, things
rarely are. As usual for Google, there be algorithms at work here, and the nature
of those algorithms is alluded to, but never fully explained. What Google does admit
is there are forces that can drive an advertiser’s listing up or down, making them
appear on the first page of results or push them down to second and subsequent pages.
Both effects, it is strongly implied, are in the control of the advertiser. Advertisers
can move higher in AdWord ranking by paying more money for the key words they have
chosen. But they can also move higher — or lower — based on the quality and desirability
of the ad, itself.
