frog Design Mind: Phatic Technologies
Listening to: Miracles - Fly My Pretties
The latest frog Design Mind article is about phatic
technologies:
Phatic communication, a term first coined by anthropologist Bronislaw Malinowski,
is the international linguistic phenomenon of “small talk;” that is, exchanges meant
to provide a social connection rather than transmit information. Think about your
last ride in an elevator: did everyone suffer silently, or did someone attempt a connection
by offering some idle chatter about the weather? That man was engaging in a bit of
phatic communication.
