Listening to: King of You All - Fly My Pretties

Now this is a cool
idea… there have been a good number of occasions when I have tried to track
down a particular ad:

The same device that helps TV viewers skip commercials will now be prodding them
to search for ads.

TiVo Inc.
is partnering with several big ad firms to offer its users a system that lets them
search for commercials centered around a specific topic. Expected to launch next spring,
the feature comes as Madison Avenue is contemplating a number of ways to reach consumers
who use technology to avoid traditional advertising.

This entry was posted on Monday, November 28th, 2005 at 9:53 pm and is filed under Dave Likes Gadgets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.