500 Days at the Helm: The Rise and Fall of Gil Amelio
Listening to: Sleepless - Strawpeople
As I am now starting to realise Apple has been this endless source of soap opera for
me… one of the most interesting periods (for me) was the 500 days that Gil Amelio
ran the company. At the time I was a fervent fan of BeOS and was very keen to see
it become the next OS for Apple. This story tells
of how Amelio arrived, the decisions he made and then his exit… in between it highlights
the massive mistake Be and JLG made.


