Listening to: BBC Radio 1-derland

Hugh MacLeod has an interesting
article on the results of using blogging to increase the sales of wine:

A journalist phoned me yesterday about an article she is writing about business
blogs for one of the large UK trade mags. I gave her this little nugget, which I’ve
only just been allowed to go public with:

Blogging doubled
Stormhoek sales in less than twelve months.

We’re talking tens of thousands of cases, here.

Excellent! A nice little strategy.

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