Commodities Ain’t Going to Cut It Any Longer
Listening to: Wishlist - Pearl Jam
If you’re a NZ based reader you need to repeat the title of this post three times
each morning. This article by
a friend of mine, Nick Gerritsen, spells it out:
The reality is that the world is changing more rapidly than we have
experienced in a long time, and the impending reality that we face is proof that we
have failed to really rise up and take our stuff to the world.
We
have failed, and continue to fail, to cash in on the special value that the New Zealand
story is able to leverage, whether it be in the best wine (and I can buy it cheaper
in San Francisco than I can in my home province of Marlborough – which suggests
a highly inefficient market), world beating innovation, or one of the top foreign
inbound tourism travel experiences.
New Zealand continues
to focus on bulk, not brand and added value. We turn so much into commodities –
timber, deer, apples, butter, wine; now, even our property has become a commodity.
