Cringely: Killer Apps… Gotta Have ‘Em
Listening to: Busenfreund - Walkner Moestl
The Apple OS fixation continues (fine
by me 
):
Over the past three weeks, we’ve laid out in this column a sequence
of clues and events that suggest Apple is planning to next year take on not only Microsoft’s
hardware OEMs, but also possibly Microsoft, itself, by leveraging a vestigial legal
right to some portion of the Windows API — in this case, literally the Windows XP
API. This bold strategy is based on the high probability that — if something called
Windows Vista ships at all next January — it will really be Windows XP SP4 with a
new name. Microsoft is so bloated and paralyzed that this could happen, but what’s
missing is an Apple application strategy to go with this operating system strategy,
because Microsoft’s true power lies not in Windows, but in Microsoft Office. Fortunately
for Apple, I believe there is an application plan in the works, and I will describe
it here.
