Management Google Style

Listening to: Annanas - G-Corporation

The Wall Street Journal discusses the
characteristics of the Google management style that have been put in place to give
the company a more Darwinian outlook:

  • Evolutionary risk factor #1: A narrow or orthodox business definition that limits
    the scope of innovation. Google’s response: An expansive sense of purpose.
  • Evolutionary risk factor #2: A hierarchical organization that over-weights the views
    of those who have a stake in perpetuating the status quo. Google’s response: An organization
    that is flat, transparent, and non-hierarchical.
  • Evolutionary risk factor #3: A tendency to overinvest in “what is” at the expense
    of “what could be.” Google’s response: A company-wide rule that allows developers
    to devote 20% of their time to any project they choose.
  • Evolutionary risk factor #4: Creeping mediocrity. Google’s response: Keep the bozos
    out and reward people who make a difference.

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