Management Google Style
Listening to: Annanas - G-Corporation
The Wall Street Journal discusses the
characteristics of the Google management style that have been put in place to give
the company a more Darwinian outlook:
- Evolutionary risk factor #1: A narrow or orthodox business definition that limits
the scope of innovation. Google’s response: An expansive sense of purpose.- Evolutionary risk factor #2: A hierarchical organization that over-weights the views
of those who have a stake in perpetuating the status quo. Google’s response: An organization
that is flat, transparent, and non-hierarchical.- Evolutionary risk factor #3: A tendency to overinvest in “what is” at the expense
of “what could be.” Google’s response: A company-wide rule that allows developers
to devote 20% of their time to any project they choose.- Evolutionary risk factor #4: Creeping mediocrity. Google’s response: Keep the bozos
out and reward people who make a difference.


