Listening to: Allure - DJ Danger Mouse

Massive Inc, the in-game advertising service sells to Microsoft:

She worked colossal hours without pay. The office equipment didn’t work properly. She stayed in ratbag hotels. But now 31-year-old Wellingtonian Claudia Batten has sold her software company to Microsoft. For up to US$400 million (NZ$643 million).

Batten is now flying high among the ranks of the dotcom millionaires in a deal which dwarfs even the recent purchase of Trade Me.

Four years ago, Batten founded Massive Inc with two expat Australians in New York, to develop software that downloads advertising into online video games - a world first.

Great to see even more software/tech money making it’s way into NZ.

This entry was posted on Sunday, May 21st, 2006 at 8:03 pm and is filed under Business, Parochial Delight, Software. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.