HOWTO: Use Furoshiki
Listening to: New World In My View [2005] - King Britt
In April I posted about the idea of using tradition wrapping techniques to reduce waste. The Japanese Ministry of the Environment also posted a Furoshiki instructional document:
When you look at how prevalent those awful pink bags (I forget the name of the shop… some horridly generic girls clothing store here in NZ and Aust)… you can see that this sort of thing, if done right, has global applicability.
src: Make:Blog
November 28th, 2006 at 3:06 pm
The pink bags are one of the cleverer things said shop has done — the clothes are cheap and disposable but the bags last and are a good size, so the brand (emblazoned on side of the bag) gets HEEEEEaps of exposure.
November 28th, 2006 at 6:16 pm
I completely agree… it is a fabulous example of how rugged packaging can be used as a branding tool.
November 29th, 2006 at 5:07 pm
oh cool! i have one of these cloths that i got a sake set wrapped in by the store i bought them from. now i know what it’s called and can do some cool stuff with it.
November 29th, 2006 at 9:08 pm
Furoshiki are great but you would be saddened by how they have fallen by the wayside in Japan. Packaging is a huge deal there, and convenience stores will regularly bag items individually and then bag them all again in another bag.