The ‘Myth of Market Share’
Listening to: Peter Fader on the New iPhone and Matching Technology to Consumer Demand - Knowledge@Wharton
For my own notes:
It is a common practice of many companies to focus their attention on grabbing market share from their competitors. But such efforts can actually be detrimental to the firm’s profitability, according to Wharton marketing professor J. Scott Armstrong.
January 29th, 2007 at 11:20 pm
I think the best example could be Nintendo with the N64 and the Gamecube… they didn’t “win” when it comes to market share, but they made millions on the software they sold and the hardware was profitable pretty early in the consoles life cycle
January 30th, 2007 at 1:41 pm
Yes, Nintendo is used as an example at the end of the article. They do make a great example of this strategy.