Wharton Business School on Software Business Models
Listening to: Annanas - Sascha Crnornja, Organic Grooves
Wharton Business School has just released a great article on the next steps in software business models.
…many wonder if the software business model that has made Microsoft so dominant for the last 20 years may begin to fade in the decade to come as new software business models — from open source to advertising supported — gain increasing traction.
The individual topics aren’t new for most of us (subscription, open source etc.) but they bring each element together really well. One of the points that really stuck out for me was the discussion about how lucrative the current model is for Microsoft. Particularly, how that “wealth spigot” has shaped their pursuit of new models.
If this sort of thing floats your boat I also recommend their podcast.


