Bruce Sterling on the Dot-Green Future
Listening to: Open Your Arms - Editors
Bruce Sterling has written an op-ed for the WaPO on the green future:
In 1998, I had it figured that the dot-com boom would become a dot-green boom. It took a while for others to get it. Some still don’t. They think I’m joking. They are still used to thinking of greenness as being “counter” and “alternative” — they don’t understand that 21st-century green is and must be about everything — the works. Sustainability is comprehensive. That which is not sustainable doesn’t go on. Glamorous green. I preached that stuff for years. I don’t have to preach it anymore, because it couldn’t be any louder. Green will never get any sexier than it is in 2007. Because, after this, brown will start going away.
It is a short, educational and amusing read.
