Vortex are Looking for Volunteers
Listening to: Twilight Zone - Lupe Fiasco
As I have mentioned I have been advising VortexDNA. The Vortex guys are getting some great results (there will be more about that in the near future) with their technology and they’re looking at testing some interesting ideas.
Given that they have nailed the issue of relevance they are now pushing out and have started investigating the idea of the ‘My Web Hypothesis’:
Technology start-up VortexDNA is asking for volunteers to test the hypothesis that there is not just one Web.
Embedded within cyberspace, the organisation claims, there could be hundreds or even thousands of different web-worlds, each relevant to a group of people who share a similar outlook on life.
“This could lead to a profound change in the way we think about cyberspace and create a better web experience for everyone, “comments VortexDNA director Branton Kenton-Dau.
Called the ‘MyWeb’ hypothesis, the idea of thousands of web-worlds embedded in cyberspace is now being tested.
“Just as Newton passed sunlight through a prism to discover the entire spectrum of colour, VortexDNA wants to pass Google search results through a prism of your ‘DNA’ to see if your purpose, values and life focus provide you with a better search result,” explains Kenton-Dau.
When you think about it this is a very powerful concept … it’s the idea that amorphous mass of data that is the web can be tuned to match you, your needs and your goals. The Vortex guys are offering on of the key benefits of a walled garden app but on the public web … yeah, that’s pretty big 
To test this idea on a larger group of users they are looking for people to start using their Firefox plugin.
